Coast & Nature,
Danske Destinationer

How do you create a cohesive story about 18 Danish coastal- and nature regions? Along Danske Destinationer and Medvind Kommunikation we paid homage to the diverse Danish nature. From steep cliffs to bounty-like beaches. From relaxation to activities high on adrenaline. An abundance of hyperlocal delicacies. With a humorous tone of voice we’re reminding the Danes to consider a staycation in Denmark for their next trip.

Watch the hero video

Results

Campaign across Facebook/Instagram, Snapchat, Pinterest & display.

31.600.000 views among the Danish target group.

High interaction on the longer formats.

Weekend trip

Bike trip

Road trip

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I en tynd tråd

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Brothers across borders