Culture in Aarhus,
VisitAarhus

Together with VisitAarhus and Medvind we created a series of videos unfolding some of the historical and cultural local landmarks. VisitAarhus wanted to target Germans with a cultural interest. And knowing that this particular target group don’t just scratch the surface, we wanted to satisfy their curiosity just a tad more than usual.

Results

Dentsu deemed the view through rates impressive. Especially considering the 30 and 60 sec. formats.

VTR ranging from 70 to 95% across most channels. One channel had a 20% VTR.

When relevant to the target audience, longer formats rocks!

The Old Town of Aarhus

Latin neighbourhood

The Frigate Jylland

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