Danish Food Culture, VisitDenmark
Launching across entire Europe, these episodes on Danish food culture sheds light upon the numerous gastronomic gems in Denmark. Oysters, bakskuld, smoked cheese, hotdogs. You name it! Velbekomme.
Results
141.000.000 views exclusively among the German target group.
Increased awareness of Denmark as a gastronomic destination x 8.400.000.
Generated 837 articles by e.g. BBC, Condé Nast Traveler, National Geographic, Welt.
The Danish hot dog
A hundred years ago, on January 18th 1921, a culinary revolution took place on the streets of Copenhagen. Even though the authorities of the time found the thought of people eating sausages on the street unseemly, Charles Svendsen Stevns was finally granted permission to sell hotdogs.
Bakskuld at the West Coast
Along with Thomas, we’ve headed out to sea. We’re fishing for dabs that are later to be turned into bakskuld. A traditional, local delicacy for centuries. Some refer to it as the seafood counterpart to bacon! You’re in for a treat says Thomas. Back in the 1700s the dabs were dried by hanging from clotheslines or from under the eaves on fishing huts. Today, fishmongers have modernised the process.
Sweets from Bornholm
The food scene in beautiful Bornholm is as diverse as the island itself. From steep cliffs to wide sandy beaches. And from Michelin stars to ice cream bars. All based on love and local ingredients.